Duke-of-Hoxton

Fellow noble hustlers, Our story began in 2009 when a grownup kid from London decided to start an urban clothing label out of pure enthusiasm for his ORIGINAL IDEA. This idea was based on the fact that streetwear these days lacks authenticity, fresh concepts and instead of innovating many labels are simply imitating. Unlike others we've decided not to search the world for inspiration and instead turned the focus towards our diverse environment and therefore managed to stay truly BRITISH. Our main goal, which would later shape our unique brand concept, was to BRIDGE THE GAP between old fashioned British values and today's young urban cultur